Market your Content

Is the student able to articulate a marketing objective, KPI, and target person for their blog post?

• Listed one marketing objective for your blog post.
• Stated your primary KPI.
• Provided the target persona from Project One.

Does the student understand how to write a compelling blog post?

• Blog post has been written with one of the two theme options: Why have you decided to take the Digital Marketing Nanodegree Program? or Choose a successful or creative marketing campaign that you love. What is the story being told by the campaign and why do you love it, why did it catch your attention?
• Blog post follows one of the two storytelling frameworks: SCQA or Pixar
• The blog post has been submitted in the Google Doc Template
• The title of the post is compelling
• The voice and tone is appropriate for the audience
• If you include media in your post, include it and make sure you are compliant with copyright laws
• The blog post is a minimum of 250 words and maximum of 500

Does the student know how to identify social media platforms for their target audience and craft posts for those channels?

• Identified three social media platforms and given a short one to two sentence description of why that channel was chosen
• The social media platforms chosen are a good fit for the target audience
• Crafted one post for each of the three platforms chosen
• Social media posts should have compelling content
• The content of social media posts meets the standard of the way the channel is primarily used (character count, images, etc)